Bloomington Star Diary and DSD Advertisements
Created By: Michael Marassa, Edison Middle School (Champaign, IL)
Grade Level: 7th-8th
Content Area: Language Arts/Social Studies
Database Integration: Students will analyze
this advertisement and others on the DSD database
to work on critical thinking skills.
that Meets this Standard
Compare, contrast, and evaluate ideas and information from various
sources and genres.
analyze characteristics of older advertisements and write about the
differences and similarities with a modern advertisement.
- Advertising techniques (definitions
- Current media advertisements
- Copies of 1880 advertisement - Bloomington Dairy
- Technology Access (Internet)
Advertising Terms or Techniques:
- Plain Folks
- Social Disapproval
- Card-Stacking (or selective
- Catch Phrase / Slogan
- Sensory Appeal
- Least of Evils
- Students are taught Advertising
techniques and given examples of each in current media forms.
- Look at Bloomington Dairy
advertisement and have students brainstorm items that they notice within
the advertisement. List details on the board.
- Discuss what they notice
about the images - stars, pictures, woman, etc.
- Analyze text and images
and how they relate to persuasive advertising techniques.
- Assign students to small
group (2-3 students) and have them search the DSD database
using keyword advertisements.
- Students select an advertisement
and write an analysis of the ad. Group will then make connections to
advertising techniques and present results to class.
- Group write up is handed
in to teacher.
Students will be formally evaluated on their group presentation to the
class. They receive credit for quality of advertisement analysis, ability
to connect or show contrast to advertising techniques, and oral speaking
skills. Students are informally assessed for group participation and group
write up of results.